The fashion week bonanza is already busy rocking Amsterdam with shows, exhibitions, events en presentations. So I am all thrilled and excited. I won't be going to too many shows because there are just a few exciting talents. But, I will run in and out the Westergas area and check some pop-up stores, galleries and presentations here and there.
Yesterday I attended the opening at
suikerdepôt/nuzyn, where
fORS presented their second collection for A/W 2011. Inspired by the image of men, they came up with a multilayered collection for men and women that plays with the current ambiguous state of masculinity. The clothes presented in an installation mixing video, photography and the collection's garments. Huh? Yeah, just go there and see for yourself. It’s really cool!
The exhibition runs from the 25th until the 30th January. Location : Prinsengracht 463.
http://www.the-fors.com/
The Gershwin Hotel: a trendy, fashionable and artistic hotel offering affordable rates for the budget minded traveller, like me. The more you save, the more you can go shopping! :) And this lovely hotel includes full hotel services, a nice coffee bar where you can have breakfast or lunch and comfortable rooms, right off 5th Ave. With the bright and richly colored decor, the lobby full of (chanel!) pop art, the funky high-ceilinged bar and it's location in the Flatiron District, the price can't be beat! 
This year seems to have started quite well for Kate Moss who has recently struck a deal with luxury brand Dior and will now be promoting the Dior Addict Lipstick. The luxury brand picks the best brand ambassadors for their products. After selecting Natalie Portman for the Miss Dior Chérie campaign, they chose Kate for the Dior Beauté Line. 
Francisco van Benthum showed his White Label collection for the second time at Boutyq; a style platform where four designers came together to show their collection. Francisco was the star of the evening with his refined image of men, where they always look stylish and dandy. Slim suits, in satin and velour, combined with the preppy look and sporty influences, like short blazers and oversized t-shirts. Striking were the flood pants and the wet hair-do’s.
Lovely cupcakes by Mynth Events at Boutyq - February 1st at Loods 6, Amsterdam. Francisco van Benthum, Jeroen van Tuyl, Jan Boelo and Unconditional did a fashion show, separately from AIFW. What a blast! I'm craving for more! (cupcakes)
Internationally known designer Tony Cohen showed his Fall/Winter collection of 2011 at Saturday the 29th of January at AIFW. Tony is a regular at New York Fashion Week, but came back to his hometown Amsterdam to show for the first time at AIFW. We saw lots of black, gold, copper, elegance and wearable cloths. Worn by a couple of famous models like Kim Noorda – who appeared earlier in shows for 
