January 29, 2012

Tony Cohen for DSM

High fashion meets high tech innovation at Amsterdam Fashion Week! Tony Cohen presented his exclusive collection for DSM, with a spectacular fashion show at the Westergasfabriek. My dad is been working for DSM for over 30 years now, so I was kinda curious how this collaboration would work out… I never thought of fashion, when I thought of DSM (one of the largest chemical companies in the world).

But guess what? DSM is a huge supplier of man-made fibres for the international textile industry, fashion designers and manufactures. So they decided to sponsor the event and entered into a joint venture with Tony Cohen, a designer who has used man-made fibres in his collection for many years. The result: show-stopping pieces that are sumptuous luxurious, endlessly chic with flowing fabrics. Hurray for DSM! (and Tony, because he finally got rid of those watercolor prints)