The company that is known for its cotton basics, Y-front knickers and colorful leotards, is facing bankruptcy.And it isn’t because of having oral sex with an employee in front of a female journalist that now threatens to undo Dov Charney, the perverse founder of American Apparel. The 41-year-old's professional and personal reputation isn't even on the line because at least three female employees have filed sexual harassment lawsuits against him. Nor because he walks through his factory in his underpants and conducts meetings wearing just a thong – or a sock. The sock is not, one should add, worn on his foot.
No, Charney admits there were some mistakes made and he’s not sure about the company’s future. American Apparel has debts of 120,3 million dollar and is losing money at a rate of nearly 30 million dollar a year.
So where did it go wrong? I know I did everything I could to keep this brand alive and I will be running to stock up on tees, panties and hoodies. To be ahead of time, I’ve sorted out some good alternatives for you guys. And until that time: http://store.americanapparel.eu/
